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Cloud Expo
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The SDDC Is Here! Now Help Push It Forward!
  Experience IT-as-a-Service at SDDC Expo West. Learn and Contribute in the heart of Silicon Valley Nov 4-6



The Software-Defined Datacenter--the SDDC--sits firmly within the universe of cloud computing. Enterprise IT has become virtualized and re-assembled over the past decade, with software now able to define everything from specific services to entire datacenters.

Among the most dynamic aspects of the cloud computing revolution is the idea of IT-as-a-Service--presented to enterprise IT as an SDDC. Enterprise IT must grapple with legacy technology from the distant past, the recent past, and acquisitions, and eliminate the numerous--and massive--data and application silos that go with it. The SDDC is a breakthrough strategy that enables an integration of legacy with the latest in cloud computing.

The SDDC debate is far from over, so join us at SDDC Expo West Nov 4-6 at the Santa Clara Convention Center in the heart of Silicon Valley to hear the latest developments, strategies, and use cases involving the SDDC.

SDDC Expo West is co-located with Cloud Expo West, and will enable you mingle with your colleagues, contribute to the discussion, and help drive this truly 21st-century feature of enterprise IT forward.

We'll see you in Santa Clara Nov 4-6!


The Top Keynotes, the Best Sessions, a Rock Star Faculty, and the Most Qualified Delegates on ANY SDDC Event!


The software-defined data center provides an agile, reliable and secure foundation for cloud, while also delivering the intelligence and control needed to create sustainable business value.
 
SDDC is a premier conference that connects a wide range of stakeholders to provide a valuable and educational experience for all.




SYS-CON's Cloud Expo drew more than 7,000 attendees at Jacob Javits Center
Benefits of Attending the THREE-Day Technical Program
  LEARN exactly why SDDC is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts how to govern access to compute, storage, and network resources based on corporate IT policies.
  SEE how to control the data center.
  DISCOVER what the core components of the Software-Defined Data Center are.
  FIND OUT how to transform a traditional data center that is less flexible and costly to a cloud computing environment that is secure, virtualized and automated.
  MASTER the three building blocks of the SDDC – network virtualization, storage virtualization and server virtualization.
  LEARN what works, what doesn't, and what's next.


SDDC Breaking News
"In my session I spoke about enterprise cloud analytics and how we can leverage analytics as a service," explained Ajay Budhraja, CTO at the Department of Justice, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
In a recent survey of IT pros, not only did cloud computing rank as a top three technology both as most disruptive and as most significant to business over the past three to five years, but it ranked as the number one technology investment most needed for businesses to remain competitive in the next three to five years. In short, the cloud is here, and it’s here to stay. We’re naturally seeing many enterprises move to the cloud, at least in a hybrid traditional computing-cloud approach (for now). As more cloud-based services are born, the shift will only accelerate. This begs the question, what does all this mean for today’s IT pro?
Another week, another cloud storage price drop. The barrier of price is slowly melting away as the cloud storage wars rage and prices drop into the pennies per gigabyte per month. Not familiar with the price wars? Here’s an abridged version: In 2013, Amazon Web Services (AWS), Microsoft Azure, Google, and Rackspace dropped prices a combined 25 times. So far in 2014, AWS, Google and Azure have all continued to engage in price wars, dropping storage pricing more than 50 percent. New entrants like IBM Softlayer recently got in the game with a price drop of up to 65 percent on storage
"We are automated capacity control software, which basically looks at all the supply and demand and running a virtual cloud environment and does a deep analysis of that and says where should things go," explained Andrew Hillier, Co-founder & CTO of CiRBA, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
We talk a lot about so-called ‘business transformation’, but what do we really mean by this expression and how does it change the way (as workers) now operate on the shop floor? Read any history of the industrial revolution and you will understand the massively impactful swings that our workplace went through from the 1800s through to the introduction of the automatic lathe around the turn of the last century.
Cloudian has announced that it has closed a $24 million financing round with new investors, INCJ and Fidelity Growth Partners, and existing Cloudian shareholders, including Intel Capital. All three funds actively seek well-positioned, high-growth, enterprise-focused companies for investment and targeted Cloudian as a key provider of hybrid cloud storage solutions. The funding will enable the company to extend its global sales and marketing reach through targeted programs and amplified market development. "This substantial investment is strong validation of our unique and leading approach to enterprise on-premises storage and hybrid cloud storage," said Michael Tso, CEO and co-founder of Cloudian. "The rapid growth of unstructured data is transforming the data storage landscape. With this funding, we will accelerate the deployment of our production-proven storage solutions and revolutionize the cost, scalability and availability models for storing unstructured data in the enterprise."
CommVault on Tuesday announced a series of new enhancements to the CommVault PartnerAdvantage partner program Service Provider (SP) Edition, designed to help service provider partners maximize revenue, profitability and growth opportunities through new leading edge tools, resources and solutions that support their specialized requirements. CommVault’s ongoing cloud strategy builds on its leadership in software innovation and, through strategic relationships with service provider partners, delivers solutions to simplify and secure the transition of these services providers and their customers to cloud computing. To achieve this, CommVault utilizes its single software platform to power highly efficient cloud infrastructures, is expanding market reach through a broad cloud ecosystem and further investing in its own cloud solutions group.
In the pharmaceutical industry, the drug development clock is ticking at the rate of warp-speed. As a result, companies are constantly looking for solutions to help them accelerate time to market – and many are realizing that implementing a cloud-based information management system can bring much needed clarity, organization and efficiency to the complex documentation processes and protocols required to bring a drug to market. One such company is Singapore-based Lypanosys, an early-stage pharmaceutical company developing a clinically differentiated drug for the dermatology market. Blaine Ah Yuk-Winters, the project manager of the geographically dispersed pharmaceutical startup, describes Lypanosys as a virtual company in the sense that its manufacturing, preclinical, and clinical development activities are spread across the US, Asia, and Australia.
Indeed the anticipated and most likely approach for organisations next year will not be a decision of whether to utilise a large existent infrastructure investment or a scalable on demand public cloud service but rather the most effective strategy to leverage both. Despite all the marketing and promotion surrounding the benefits of dynamically bursting into a hybrid cloud from inception, this rarely seems to be the case. If anything the current trend towards building hybrid clouds still stems from an organic growth and demand that has emanated from either an existent public or private cloud deployment. Certainly private clouds are the most common origins of hybrid clouds as organisations look towards adding further agility to the many benefits they've attained.
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US and large in-house IT organizations.
“Distrix fits into the overall cloud and IoT model around software-defined networking. There’s a broad category around software-defined networking that’s focused on data center, and we focus on the WAN,” explained Jay Friedman, President of Distrix, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
How often have you heard someone say ‘We’re moving to the cloud’ or ‘It’s all in the cloud now’? Going to the cloud has become part of the vernacular in everyday conversation. The cloud is the place to go, the place to be. If you haven’t gone to the cloud you are being left behind. There is no denying, the cloud is a growth industry. Gartner predicts that the bulk of IT spend will be for the cloud by 2016. They also believe that ‘nearly half of large enterprises will have hybrid cloud deployments by the end of 2017.’ IDC forecasts ‘Worldwide Public IT Cloud Services Spending to Reach Nearly $108 Billion by 2017.’
Technology is moving at a blistering pace. In today’s era of data-centric, complex environments where the lines between business and technology are becoming increasingly blurred, organizations are moving beyond virtualization to cloud computing to meet new challenges and keep up with the pace of change. Critical investments are needed to keep companies competitive, and chief among these technologies is cloud computing. In fact, Gartner expects cloud computing to become the bulk of new IT expenditure by 2016. The bottom line is, if you’re not already looking at cloud as an essential investment, you’re risking your survival into the next era of computing.
The advent of the application programming interface (API) economy has forced a huge, pressing need for organizations to both seek openness and improve security for accessing mobile applications, data, and services anytime, anywhere, and from any device. Awash in inadequate passwords and battling subsequent security breaches, business and end-users alike are calling for improved identity management and federation technologies. They want workable standards to better chart the waters of identity management and federation, while preserving the need for enterprise-caliber risk remediation and security.
SYS-CON Events announced today that the Cloud Standards Customer Council (CSCC ) has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. The Cloud Standards Customer Council is an end user advocacy group dedicated to accelerating cloud's successful adoption, and drilling down into the standards, security and interoperability issues surrounding the transition to the cloud. The Council will provide cloud users with the opportunity to drive client requirements into standards development organizations and deliver materials such as best practices and use cases to assist other enterprises.
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November 4-6, 2014]


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SYS-CON's SDDC Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 6th year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.
Cloud Expo New York All-Star Speakers Included...

KAIL
Netflix

GOLDEN
ActiveState

KEMP
Nebula

BEHR
Praxis Flow

LOUNIBOS
SOASTA

CRAWFORD
AVOA

MORGENTHAL
Perficient, Inc.

COCKCROFT
Battery Ventures

HAFF
Red Hat

SHALOM
GigaSpaces

SUSSNA
Ingineering.IT

ROBERTS
BMC

VERNON
VictorOps

WILLIS
Stateless Networks

ROESE
EMC

PADIR
Progress

AMAR
MyPermissions

O'CONNOR
AppZero

BHARGAVA
JumpCloud

DEVINE
IBM

RUSSELL
IBM

MALEKZADEH
Cumulus Networks

McCALLION
Bronze Drum

NEGRIS
Yottamine Analytics

JACKSON
GovCloud Network

KAVIS
Kavis Technology

HARVEY
Chef

KAR
StrongLoop

McFARLANE
LiveOps

IVANOV
Telestax

DUNKLEY
Acision

FABLING
Esri

MATTHIEU
SKYNET.im

HILLIER
CiRBA

JACOBI
Kaazing

FALLOWS
Kaazing

Follow @SDDCExpo on Twitter


Testimonials
Great exhibits, great audience, great floor traffic, great conversations with IT leaders and folks in the channel."
TOM LAYDOS
Director, Marketing & Sales Operations at Evolve IP
 
We had a great experience! We look forward to helping the people we met at Cloud Expo build their businesses."
Cari.net TWEET
 
The 2012 Cloud Expo in NY was a great success for the Dell cloud team as we met with many customers, partners, and cloud technologists."
STEPHEN SPECTOR
Senior Product Marketing, Dell Cloud Services
 
Cloud Expo turned out to be an amazing gathering of entrepreneurs."

NISH BURKE
Product Marketing Manager, StorageCraft


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

Download Cloud Computing Journal & Show Guide
Cloud Computing Journal
Download PDF
Cloud Expo Show Guide
Download PDF

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at lissette@sys-con.com.

Lastest Blog Posts
It's an application world; a world that is rapidly expanding. With new opportunities and markets arising driven by mobility and the Internet of Things, it is only going to keep expanding as applications are deployed to provision, license, and manage the growing sensors and devices in the hands of consumers. Applications are not isolated containers of functionality. No application winds up in production without a robust stack of resources and services to support it. Storage and compute, of course, are required, but so are the networking - both stateless and stateful - services that provide for scale, security and performance.
The challenge in architecting, building, and managing data centers is one of balance. There are forces competing to both push together and pull apart datacenter resources. Finding an equilibrium point that is technological sustainable, operationally viable, and business friendly is challenging. The result is frequently a set of compromises that outweigh the advantages. The datacenter represents a diverse set of orchestrated resources bound together by the applications they serve. At its most simplest, these resources are physically co-located. At its extreme, these resources are geographically distributed across many sites. Whatever the physical layout, these resources are under pressure to be treated as a single logical group.
Despite the hype and drama surrounding the HTTP 2.0 effort, the latest version of the ubiquitous HTTP protocol is not just a marketing term. It's a real, live IETF standard that is scheduled to "go live" in November (2014). And it changes everything. There are a lot of performance enhancing related changes in the HTTP 2.0 specification including multiplexing and header compression. These are not to be overlooked as minimal updates as they significantly improve performance, particularly for clients connecting over a mobile network. Header compression, for example, minimizes the requirement to transport HTTP headers with each and every request - and response. HTTP headers can become quite the overhead, particularly for those requests comprised simply of a URL or a few bytes of data.
One of the benefits of SDN is centralized control. That is, there is a single repository containing the known current state of the entire network. It is this centralization that enables intelligent application of new policies to govern and control the network - from new routes to user experience services like QoS. Because there is a single entity which has visibility into the state of the network as a whole, it can examine the topology at any given point and make determinations as to where this packet and that should be routed, how it is prioritized and even whether or not it is allowed to traverse the network.
If LinkedIn profiles are any indication, User Experience (frequently shortened to UX) is the new orange. Indeed, across all manners of technology, there is an increasing focus on improving user experience. Driven in part by Apple’s success on the consumer side, it would appear that IT infrastructure vendors are getting in on the action. In the quest to simplify our collective lives and differentiate in a space more defined by cost than capability, the user is taking a more prominent role. As it should be.
In the video at this link and embedded below I provide some context on new approaches to data can enhance outcomes for public sector organizations, with a focus on real world use cases. I also mention key requirements which apply at most government organizations for their data and how organizations are addressing their unique requirements with technology provided by Cloudera:
Inarguably one of the drivers of software-defined architectures (cloud, SDDC, and SDN) as well as movements like DevOps is the complexity inherent in today's data center networks. For years now we've added applications and services, and responded to new threats and requirements from the business with new boxes and new capabilities. All of them cobbled together using traditional networking principles that adhere to providing reliability and scale through redundancy.
Some people believe good or bad things always happen in threes. I believe you will always be able to find three (and probably more) things that are good or bad and somewhat related, but sometimes I get surprised by the apparent coincidental appearance of several closely related “things”. Last week the folks at networkheresy.com posted a second installment of their “policy in the datacenter” discussion, Cisco announced the acquisition of tail-f and internal to Plexxi we had several intense architectural discussions around Configuration, Provisioning and Policy management. Maybe we can declare June CP&P month for networking. It is mostly accepted that configuration deals with the deployment of devices and applications within an infrastructure. For network devices, it covers the portions of creating a fabric, protocols to maintain this fabric, access and control to the device itself, management connectivity etc. Once a network device is configured, it is a functioning element in a networ...
Compute started its major architectural transition several years ago with the introduction of virtualization. If you pay attention to any of the IT noise today, it should be clear that storage and networking are going through their own architectural evolutions as well. But another shift is also underway: applications are fundamentally changing as well. An interesting dynamic in all of this is that it is near impossible for each of the four major IT areas to undergo simultaneous, coordinated evolution. Change is hard enough on its own, but changing multiple variable at once makes it difficult to anchor to anything substantial. And when change does occur along multiple fronts at the same time, the task of determining causation for newfound results is challenging at best.
72%. That's an estimate of how much of the IT budget is allocated to simply keeping the lights on (a euphemism for everything from actually keeping the lights on to cooling, heating, power, maintenance, upgrades, and day to day operations) in the data center. In a recent Forrester Research survey of IT leaders at more than 3,700 companies, respondents estimated that they spend an average 72% of the money in their budgets on such keep-the-lights-on functions as replacing or expanding capacity and supporting ongoing operations and maintenance, while only 28% of the money goes toward new projects.
Ask two politically opposed people in any given country about the causes of the country’s problems, and guess what? Each will give you an answer filtered through their world-view. Through what they know, and what they believe. That is not to say one is right and one is wrong, both simply see things in the manner their background and experiences tell them is right. We definitely live in interesting times. Server virtualization has just about reached saturation, application development is going through a wide range of changes from the return of automated testing to continuous integration and the other facets of DevOps, SDN is the next wonder of the world, once we agree what exactly it is capable of and where it fits best, cloud didn’t conquer the world, and people are still building physical datacenters, yet cloud offers solutions to some problems. And all of this is changing while IT staff has increased security concerns, projects are still rolling in, and every new solution or system ...
When Instagram was sold to Facebook in 2012, it employed only 13 people and maintained over 4 billion photos shared by its 80 million registered users. Internally, Instagram was a small business. Externally, it was a web monster. Filling the gap between those two contradictory perspectives is DevOps. Now to be fair, Instagram (like many other web monster properties today) has it easier than most other businesses because it supported only one application. One. That's in stark contrast to large enterprises which are, by most analyst firms, said to manage not one but one hundred and even one thousand applications - at the same time. Our own data indicates an average of 312 applications per customer, many of which are certainly integrated and interacting with one another.
The announcement this week that Facebook is acquiring Pryte should make operators sit up and take notice. The communications landscape is evolving at break neck speed and operators need to start shouting about where they can bring value, before they get drowned out by the noise. Because bring value they certainly can. We all know how these partnerships should work in theory: operator brings their established systems and customer insight to the table, OTT brings its innovation and "cool" factor, as well as hoards of happy customers. The two parties "mash up" their services and the resulting revenue is shared between them.
About 8 years ago at my previous employer we started a project related to Autonomic Networking. Autonomic Networking is modeled after Autonomic Computing, an IBM initiative from the early 2000s, targeted at creating self managing computing elements. The network version intends to create a framework by which network elements become largely self managed. It does so by defining discovery, awareness and analytics that build some sense of state. Once a network has a sense of its expected state, anything that alters that state can be reacted to following a set of defined or even learned rules. Autonomic Networking can be as simple as reacting to threshold alarms. In many of our network switches today, there are basic reactions to error conditions. Loop detection mechanisms shut off ports when a loop is detected. Specific error conditions may lead to pre-emptive switchover to alternate links or paths. Many of the protocols we use that govern connectivity and patching have autonomic capabil...
Experts say that cloud computing is disruptive and then continue on to discuss how the cloud quickly enables innovation while competition between cloud service providers drive costs down. Both of these scenarios are accurate, but the disruption from cloud has additional shockwaves that only now beginning to be felt. Hardware and software vendors are starting to show signs of wear on their revenue streams due to cloud. Eventually, that wave will begin to impact the ecosystems that includes Value-Added Resellers and professional services firms that implement the products for those vendors. Sometime between these two points another wave of disruption will begin to take hold; the move to multi-vendor solutions.