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The SDDC Is Here! Now Help Push It Forward!
  Experience IT-as-a-Service at SDDC Expo West. Learn and Contribute in the heart of Silicon Valley Nov 4-6



The Software-Defined Datacenter--the SDDC--sits firmly within the universe of cloud computing. Enterprise IT has become virtualized and re-assembled over the past decade, with software now able to define everything from specific services to entire datacenters.

Among the most dynamic aspects of the cloud computing revolution is the idea of IT-as-a-Service--presented to enterprise IT as an SDDC. Enterprise IT must grapple with legacy technology from the distant past, the recent past, and acquisitions, and eliminate the numerous--and massive--data and application silos that go with it. The SDDC is a breakthrough strategy that enables an integration of legacy with the latest in cloud computing.

The SDDC debate is far from over, so join us at SDDC Expo West Nov 4-6 at the Santa Clara Convention Center in the heart of Silicon Valley to hear the latest developments, strategies, and use cases involving the SDDC.

SDDC Expo West is co-located with Cloud Expo West, and will enable you mingle with your colleagues, contribute to the discussion, and help drive this truly 21st-century feature of enterprise IT forward.

We'll see you in Santa Clara Nov 4-6!


The Top Keynotes, the Best Sessions, a Rock Star Faculty, and the Most Qualified Delegates on ANY SDDC Event!


The software-defined data center provides an agile, reliable and secure foundation for cloud, while also delivering the intelligence and control needed to create sustainable business value.
 
SDDC is a premier conference that connects a wide range of stakeholders to provide a valuable and educational experience for all.




SYS-CON's Cloud Expo drew more than 7,000 attendees at Jacob Javits Center
Benefits of Attending the THREE-Day Technical Program
  LEARN exactly why SDDC is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts how to govern access to compute, storage, and network resources based on corporate IT policies.
  SEE how to control the data center.
  DISCOVER what the core components of the Software-Defined Data Center are.
  FIND OUT how to transform a traditional data center that is less flexible and costly to a cloud computing environment that is secure, virtualized and automated.
  MASTER the three building blocks of the SDDC – network virtualization, storage virtualization and server virtualization.
  LEARN what works, what doesn't, and what's next.


SDDC Breaking News
Having just joined a large technology company with 20 years of history, it would be suicidal to believe that I can immediately move the entire organization to the DevOps mindset and model. For those not familiar with the term, “Eventual Consistency” is a model used in distributed computing to ensure high availability. In this context, it’s a model for replicating best practices and automation across IT teams and business units. The logical place to start with automation is the on-boarding of a new employee. That process should be as seamless and streamlined as possible, with a pristine source of truth. The goal is to populate a list of attributes and replicate them out to the various systems, and that’s applicable to either a new employee or an existing one who changes roles. Core infrastructure deployment is also at the base of the DevOps stack. Automate the provisioning of compute, network, and storage, and provide continuous insight into the utilization.
Content Delivery Networks (CDNs) are a traditional mechanism for both improving the delivery speed of a web site while also reducing the network load on the origin servers that provide the web site. The CDN accomplishes these two goals by offloading static content from the origin web servers into edge servers that are distributed around the Internet close to the users accessing the web site. When a user on the Internet accesses a web site backed by a CDN, the dynamic content requests are typically serviced by the origin web servers while the static content requests are serviced by the CDN. Large CDNs are typically comprised of hundreds to thousands of edge servers globally distributed to be close to all of the Internet's users – making them ideal places to store web site content for fast retrieval by web site visitors.
Quantum is a leading expert in scale-out storage, archive and data protection, providing intelligent solutions for capturing, sharing and preserving digital assets over the entire data lifecyle. They help customers maximize the value of these assets to achieve their goals, whether it’s top movie studios looking to create the next blockbuster, researchers working to accelerate scientific discovery, or small businesses trying to streamline their operations. With a comprehensive portfolio of best-in-class disk, tape and software solutions for physical, virtual and cloud environments, they enable customers to address their most demanding workflow challenges and opportunities.
DevOps Summit at Cloud Expo Silicon Valley announced today a limited time free "Expo Plus" registration option. On site registration price of $1,95 will be set to 'free' for delegates who register during this offer perios. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, DevOps Summit sessions at Cloud Expo, expo floor, and SYS-CON.tv power panels. Registration page is located at the DevOps Summit site.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, will discuss single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example to explain some of these concepts including when to use different storage models.
Innodisk is a service-driven provider of industrial embedded flash and DRAM storage products and technologies, with a focus on the enterprise, industrial, aerospace, and defense industries. Innodisk is dedicated to serving their customers and business partners. Quality is vitally important when it comes to industrial embedded flash and DRAM storage products. That’s why Innodisk manufactures all of their products in their own purpose-built memory production facility. In fact, they designed and built their production center to maximize manufacturing efficiency and guarantee the highest quality of our products.
What process has your provider undertaken to ensure that the cloud tenant will receive predictable performance and service? What was involved in the planning? Who owns and operates the data center? What technology is being used? How is it being supported? In his session at 14th Cloud Expo, Dave Weisbrot, Cloud Business Manager for QTS, will provide the attendees a look into what it takes to stand up and stand behind a highly available certified cloud IaaS.
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
Macrotron Systems is an ISO 9001:2008 registered Electronic Manufacturing Services company specializing in PCB assembly/test, ultrasonic welding, laser marking/engraving and pad printing. Operations are in Fremont, California. Macrotron offers a competitive advantage in the electronics manufacturing service marketplace from its Silicon Valley facility. Macrotron develops OEM partnerships by consistently fulfilling customer requirements for dependable and cost effective services and products. To this end, Macrotron has invested in current technology to establish itself as the ideal contract partner of the Electronics OEM customer.
RackWare is a privately held company focused on delivering solutions to easily and cost-effectively enable the use of cloud for today’s enterprises. The company was founded in 2009 by entrepreneurs with extensive experience delivering enterprise-class products in the server, storage, network, and virtualization markets. RackWare brings intelligence and automation to the cloud, to improve availability for enterprises, provide greater flexibility for enterprise IT users, and reduce costs for enterprise IT providers. The Rackware approach enables users to dynamically scale physical, virtual, and cloud resources across private and public environments as computing needs fluctuate.
You use an agile process; your goal is to make your organization more agile. But what about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the “Big Data” realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve, the disconnect between existing data structures and actual needs diverge.
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher. Big Data Expo West is the place where you can see the technologies and use cases that are delivering Big Data to enterprise IT. Big Data Expo West is co-located at the Santa Clara Convention Center in the heart of Silicon Valley with Cloud Expo West--the world's most longstanding and significant event in the world of cloud computing.
Is your organization struggling to deal with skyrocketing volumes of digital assets? The amount of data is growing exponentially and organizations are having a hard time managing this growth. In his session at 15th Cloud Expo, Amar Kapadia, Senior Director of Open Cloud Strategy at Seagate, will walk through the essential considerations when developing a cloud storage strategy. In this discussion, you will understand the challenges IT is facing, why companies need to move to cloud, and how the right cloud model can help your business economically overcome the data struggle.
Come learn about what you need to consider when moving your data to the cloud. In her session at 15th Cloud Expo, Skyla Loomis, a Program Director of Cloudant Development at Cloudant, will discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. She will use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution.
With the capability to reduce both CapEx and OpEx, it’s easy to see why the SDN-NFV trend has taken hold in the hosting and mobile industry. Early use cases include network virtualization from cloud service providers and enterprise data centers, bandwidth calendaring and network tapping. While this early traction is promising and receiving great praise in the public eye, some of the most promising deployments are being seen in the cable multi-system-operator (MSO) industry. While these use cases aren’t garnering as much attention, they are equally interesting and have the potential to be very powerful. There are several examples that demonstrate different applications offered by MSOs modernized by SDN, such as TV Video on Demand (VoD), voice, and data, which can be delivered in both native environments and on top of these MSO applications, in different network locations.
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[November 9-11, 2015]


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SYS-CON's SDDC Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 6th year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.
Cloud Expo New York All-Star Speakers Included...

KAIL
Netflix

GOLDEN
ActiveState

KEMP
Nebula

BEHR
Praxis Flow

LOUNIBOS
SOASTA

CRAWFORD
AVOA

MORGENTHAL
Perficient, Inc.

COCKCROFT
Battery Ventures

HAFF
Red Hat

SHALOM
GigaSpaces

SUSSNA
Ingineering.IT

ROBERTS
BMC

VERNON
VictorOps

WILLIS
Stateless Networks

ROESE
EMC

PADIR
Progress

AMAR
MyPermissions

O'CONNOR
AppZero

BHARGAVA
JumpCloud

DEVINE
IBM

RUSSELL
IBM

MALEKZADEH
Cumulus Networks

McCALLION
Bronze Drum

NEGRIS
Yottamine Analytics

JACKSON
GovCloud Network

KAVIS
Kavis Technology

HARVEY
Chef

KAR
StrongLoop

McFARLANE
LiveOps

IVANOV
Telestax

DUNKLEY
Acision

FABLING
Esri

MATTHIEU
SKYNET.im

HILLIER
CiRBA

JACOBI
Kaazing

FALLOWS
Kaazing

Follow @SDDCExpo on Twitter


Testimonials
Great exhibits, great audience, great floor traffic, great conversations with IT leaders and folks in the channel."
TOM LAYDOS
Director, Marketing & Sales Operations at Evolve IP
 
We had a great experience! We look forward to helping the people we met at Cloud Expo build their businesses."
Cari.net TWEET
 
The 2012 Cloud Expo in NY was a great success for the Dell cloud team as we met with many customers, partners, and cloud technologists."
STEPHEN SPECTOR
Senior Product Marketing, Dell Cloud Services
 
Cloud Expo turned out to be an amazing gathering of entrepreneurs."

NISH BURKE
Product Marketing Manager, StorageCraft


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

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Cloud Expo Show Guide
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Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at [email protected].

Lastest Blog Posts
As one of Heroku’s beta users I had the chance to check out the new Heroku button gallery last week. I must say I was very pleasantly surprised. Over the past few years, it’s fair to say Heroku have nailed their PAAS offering. They are one of the few PAAS providers to truly succeed in providing developers both an easy to deploy platform, and a full ecosystem of add ons. This allows you as a developer to get on with what you do best. Yes, you can actually spend your time developing your apps.
Putting on a rock show is like piloting the Millenium Falcon – it’s simultaneously the fastest ship in the galaxy while being a “piece of junk.” The stage lights are so hot you start to sweat immediately, hoping those Jager-bombs are escaping through your pores and delaying the impending requirement for that bathroom break. Things are loud and confusing – you can never factor in the ambient noise from the crowd during sound check. The monitors aren’t as loud as you needed them to be, and you only hope that you’re singing in a recognizable key. The sound drowns out your drummer, the heartbeat of the band, and you hope that muscle memory has set in so everyone remembers the proper timing. You realize while singing a verse that you, in fact, don’t remember any of the words to said verse – you invent some nifty humming on the fly. The bass player imbibed too much, and is swaying wildly next to you – you pray that your guitar necks don’t “cross streams” and bring the show to a grindin...
Executives charged with building business-driven applications have an extremely challenging task ahead of them. However, the cavalry has arrived with useful tools and strategies built specifically to keep modern applications working efficiently. We partnered with Gigaom Research to carefully grasp, and articulate, how these modern methodologies are improving the lives of IT professionals in today’s software-driven businesses. Typically, this knowledge has been so fragmented it’s been hard to find all this helpful knowledge in one cohesive area. Several blogs and research reports touch on various aspects, but what we learned from our research has been astounding.
Inarguably, the pressure is on "the network" to get in gear, so to speak, and address how fast its services can be up and running. Software-defined architectures like cloud and SDN have arisen in response to this pressure, attempting to provide the means by which critical network services can be provisioned in hours instead of days. Much of the blame for the time it takes to provision network services winds up landed squarely on the fact that much of the network is comprised of hardware. Not just any hardware, mind you, but special hardware. Such devices take time to procure, time to unbox, time to rack and time to cable. It's a manually intensive process that, when not anticipated, can take weeks to acquire and get into place.
Putting on a rock show is like piloting the Millenium Falcon – it’s simultaneously the fastest ship in the galaxy while being a “piece of junk.” The stage lights are so hot you start to sweat immediately, hoping those Jager-bombs are escaping through your pores and delaying the impending requirement for that bathroom break. Things are loud and confusing – you can never factor in the ambient noise from the crowd during sound check. The monitors aren’t as loud as you needed them to be, and you only hope that you’re singing in a recognizable key. The sound drowns out your drummer, the heartbeat of the band, and you hope that muscle memory has set in so everyone remembers the proper timing. You realize while singing a verse that you, in fact, don’t remember any of the words to said verse – you invent some nifty humming on the fly. The bass player imbibed too much, and is swaying wildly next to you – you pray that your guitar necks don’t “cross streams” and bring the show to a grindin...
Certainly, enterprises feel the pressure to transition their networks to next generation architectures like SDN to brace the coming storm that is an app economy. Service providers could provide valuable advice to them on how to do that, if they could yell loud enough over the thunderous roar of millions of devices being activated and apps being downloaded that continues to put pressure on them to scale out their networks. And scale out they must if they are going to continue to keep up with all those apps (they're the ones that deliver a goodly percentage of the traffic from those mobile apps enterprises keep building) and simultaneously increase their revenues.
If the existing system does fifteen things, write down the major tasks of that system and divide them into as many verticals as necessary to describe the broad functional areas that require attention. If the replacement is intended to be a custom-developed, on-premises system, it’s perfectly reasonable for that system to be expected to accomplish most of the fifteen things in question. However, if SaaS-based solutions are being considered as replacements, keep in mind that SaaS-based solutions are narrow and deep: they are usually highly specialized to take on a very specific vertical and are designed to integrate tightly with other highly-specialized software, feeding cross-referenced information between each other. SaaS solutions are designed to satisfy all your needs in a specific vertical, and that vertical cannot be “the entire operation of the company.”
My favorite war room accusation is: “It’s always the network at fault!” Whether you’re the one taking the blame or the one pointing the finger likely has everything to do with which seat you occupy in that war room. I suppose that comes with the territory, because at the same time there seems to be a consensus that the network is vital to understanding that holistic “Big Picture” on how application delivery is experienced by your end users. I suppose we’ll have to live with those accusations, but we don’t have to take the blame. Here’s how you can defend yourself. The view from the network provides both context and accuracy relative to performance and availability problems in your environment. Collecting a combination of network-based performance information and data obtained from points in the application delivery chain will provide you with the fastest path to the root cause of an issue. This collective view coupled with fault domain isolations analytics will point you to the areas ...
I remember when we first started talking to customers about the concepts of applications driving networks, about 3 years ago (This was a very different conversation from other networking era’s where we talked about ‘intelligent’ networks that could better understand and adapt to applications.) While most customers loved the concepts of a scale-out network that leveraged dynamic photonic connections instead of hard-wired paths, most of them also told us that they “didn’t really know (or want to know)” about the applications at all. Some even said they didn’t want their networks to understand the applications at all! Hmm.. this was very strange. After all, we were talking to Data Center networking folks, and wasn’t the purpose of the data center network to provide connectivity solutions for applications? How could the folks in charge of these networks not know (and worse, not want to know!) about the whole purpose of their network in the first place?
So exactly how do you kick start a DevOps strategy? For example, say your organization is tied down to a very sequential, but cumbersome Waterfall approach to software development that is wasting precious dollars and hindering productivity? In the following we’ve outlined some strategy tips that every business leader will need to consider as they start down the path of DevOps adoption. Whatever steps your organization takes on the DevOps path of rolling out software faster and more effectively and deployment will require the support of your senior level management team. Explain the advantages of DevOps to the executive team in terms that they can easily understand. Provide an outline of how DevOps and cloud computing can save on ROI and get your new mobile application into the hands of the customer faster and more effectively with higher quality.
Last week Ivan Pepelnjak wrote an article about the failure domains of controller based network architectures. At the core of SDN solutions is the concept of a controller, which in most cases lives outside the network devices themselves. A controller as a central entity controlling the network (hence its name) provides very significant values and capabilities to the network. We have talked about these in this blog many times.
We (as in the industry at large) don't talk enough about applying architectural best practices with respect to emerging API and software-defined models of networking. But we should. That's because as we continue down the path that continues to software-define the network, using APIs and software development methodologies to simplify and speed the provisioning of network services, the more we run into if not rules, then best practices, that should be considered before we willy nilly start integrating all the network things.
The keys to the digital kingdom are credentials. In no industry is this more true (and ultimately more damaging) than financial services. The sophistication of the attacks used to gather those credentials and thwart the increasingly complex authentication process that guards financial transactions is sometimes staggering. That's because they require not just stealth but coordination across multiple touch points in the transaction process.
The software-defined data center (SDDC) and hyper-converged markets have been gaining significant steam of late, and last week’s VMworld event put an even brighter spotlight on the space. When considering hyper-converged infrastructure solutions, it’s important to note the distinction between "stack owners" and "stack dependents." Stack dependents are solutions that run in virtual machines and sit on top of another vendor's hypervisor. Stack owners are vendors who run on bare metal and build the entire stack themselves.
The term hybrid is somewhat misleading. In the original sense of the word, it means to bring together two disparate "things" that result in some single new "thing". But technology has adapted the meaning of the word to really mean the bridging of two different technological models. For example, a hybrid cloud isn't really smashing up two cloud environments to form a single, new cloud, rather it's bridging the two technologies in a seamless way so as to make them interoperate and cooperate as if they were a single, unified cloud.