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The SDDC Is Here! Now Help Push It Forward!
  Experience IT-as-a-Service at SDDC Expo East. Learn and Contribute in the heart of New York June 9-11



The Software-Defined Datacenter--the SDDC--sits firmly within the universe of cloud computing. Enterprise IT has become virtualized and re-assembled over the past decade, with software now able to define everything from specific services to entire datacenters.

Among the most dynamic aspects of the cloud computing revolution is the idea of IT-as-a-Service--presented to enterprise IT as an SDDC. Enterprise IT must grapple with legacy technology from the distant past, the recent past, and acquisitions, and eliminate the numerous--and massive--data and application silos that go with it. The SDDC is a breakthrough strategy that enables an integration of legacy with the latest in cloud computing.

The SDDC debate is far from over, so join us at SDDC Expo East June 9-11 at the Javits Center in the heart of New York to hear the latest developments, strategies, and use cases involving the SDDC.

SDDC Expo East is co-located with Cloud Expo East, and will enable you mingle with your colleagues, contribute to the discussion, and help drive this truly 21st-century feature of enterprise IT forward.

We'll see you in New York June 9-11!


The Top Keynotes, the Best Sessions, a Rock Star Faculty, and the Most Qualified Delegates on ANY SDDC Event!


The software-defined data center provides an agile, reliable and secure foundation for cloud, while also delivering the intelligence and control needed to create sustainable business value.
 
SDDC is a premier conference that connects a wide range of stakeholders to provide a valuable and educational experience for all.




SYS-CON's Cloud Expo drew more than 7,000 attendees at Jacob Javits Center
Benefits of Attending the THREE-Day Technical Program
  LEARN exactly why SDDC is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts how to govern access to compute, storage, and network resources based on corporate IT policies.
  SEE how to control the data center.
  DISCOVER what the core components of the Software-Defined Data Center are.
  FIND OUT how to transform a traditional data center that is less flexible and costly to a cloud computing environment that is secure, virtualized and automated.
  MASTER the three building blocks of the SDDC – network virtualization, storage virtualization and server virtualization.
  LEARN what works, what doesn't, and what's next.


SDDC Breaking News
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps becomes essential for any ambitious enterprise today.
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are configurable to any form factor or custom configuration. AIC leads the industry with nearly 20 years of experience in mechanical, electronic, system-level engineering as well as a dedication to product innovation and customer support. Headquartered in Taiwan, AIC has offices and operations throughout the United States, Asia and Europe.
“We are a managed services company. We have taken the key aspects of the cloud and the purposed data center and merged the two together and launched the Purposed Cloud about 18–24 months ago," explained Chetan Patwardhan, CEO of Stratogent, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Verizon Digital Media Services is responsible for the broadcast, video and content delivery network that accelerates, scales and helps our customers reach end users with all kinds of video and web content," stated James Segil, CMO of Verizon Digital Media Services, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Information Technology (IT) service providers have historically struggled between the huge capital expenditure and long development cycles of building their own cloud versus the thin margins and limited flexibility of using public retailers such as Amazon Web Services (AWS). The emergence of wholesale cloud, and the technologies that make it possible, is revolutionizing how and by whom enterprise IT is delivered. Wholesale cloud is the game-changing third option between building your own (BYO) cloud and public Infrastructure as a Service (IaaS), providing the advantages of each minus any of the drawbacks. We are entering a new realm of cloud computing as the next wave of technical innovations from emerging startups brings the dawn of Cloud 2.0, and with it, a new era of IT transformation and agility. The global market for cloud services is expected to grow from $131 billion in 2013 to $244 billion by 2017 (source: PwC), and wholesale cloud presents tremendous opportunities for a growin...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines.
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for companies without hyper-scale resources. In his session at 15th Cloud Expo, David Cauthron, CTO and Founder of NIMBOXX, highlighted how a mid-sized manufacturer of global industrial equipment bridged the gap from virtualization to software-defined services, streamlining operations and costs while connecting the infrastructure between its corporate data center and remote partner sites. He also discussed performance expectations and detail implementation scenarios.
Software Defined Storage provides many benefits for customers including agility, flexibility, faster adoption of new technology and cost effectiveness. However, for IT organizations it can be challenging and complex to build your Enterprise Grade Storage from software. In his session at Cloud Expo, Paul Turner, CMO at Cloudian, looked at the new Original Design Manufacturer (ODM) market and how it is changing the storage world. Now Software Defined Storage companies can build Enterprise grade rack-ready appliances using commodity servers and still provide all the benefits of Software Defined Storage. You too can have Enterprise Grade at 1C per GB per month.
Now that cloud services have become part of IT’s “new normal,” commonly referred to as “hybrid,” it seems obvious that the approaches and tools we use to manage IT would also evolve and mature, though the pace of evolution varies amongst companies, of course. According to a Website Magazine article quoting a Gartner survey, more than 55% of CIOs indicate they would host all critical apps in the cloud by 2020. Cloud services use cases can vary greatly, but often hold common themes around converting traditional applications to SaaS, or adding disaster recovery to your existing datacenter with RaaS.
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.
What’s Big Data without Big Compute? Basically just a large collection of unstructured information with little purpose and value. It’s not enough for data just to exist, we must derive value from it through computation – something commonly referred to as analytics. With traditional data, we simply query it to derive results; all we need is currently stored within the data set itself. For instance, for a customer database with dates of birth, we may just fetch the list of customers who were born after a certain date. This is a simple query, not a computation, and therefore cannot be considered analytics.
For better or worse, DevOps has gone mainstream. All doubt was removed when IBM and HP threw up their respective DevOps microsites. Where are we on the hype cycle? It's hard to say for sure but there's a feeling we're heading for the "Peak of Inflated Expectations." What does this mean for the enterprise? Should they avoid DevOps? Definitely not. Should they be cautious though? Absolutely. The truth is that DevOps and the enterprise are at best strange bedfellows. The movement has its roots in the tech community's elite. Open source projects and methodologies driven by the alumni of companies like Netflix, Google and Amazon. This is a great thing for the evolution of DevOps. It can be alienating for Enterprise IT though. Learning about Netflix and their simian armies, or Facebook and their mind-melting scale is fascinating. Can you take it back to the office on Monday morning though?
Agility is top of mind for Cloud/Service providers and Enterprises alike. Policy Driven Data Center provides a policy model for application deployment by decoupling application needs from the underlying infrastructure primitives. In his session at 15th Cloud Expo, David Klebanov, a Technical Solutions Architect with Cisco Systems, discussed how it differentiates from the software-defined top-down control by offering a declarative approach to allow faster and simpler application deployment. David Klebanov is a Technical Solutions Architect with Cisco Systems. In his work David influences strategic development of the industry leading Data Center switching platforms, which lay foundation for the next generation cloud fabrics. David also takes great pride in speaking at industry events, releasing publications and working on patents.
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before December 31, 2014
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New York Call For Papers Now Open
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[November 9-11, 2015]


SDDC 2015 East Sponsorship Opportunities
Please Call
201.802.3021
events (at) sys-con.com
Sponsorship opportunities are now open for SDDC Expo 2015 New York, June 9-11, 2015, at the Javits Center. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.
Cloud Expo New York All-Star Speakers Included...

KAIL
Netflix

GOLDEN
ActiveState

KEMP
Nebula

BEHR
Praxis Flow

LOUNIBOS
SOASTA

CRAWFORD
AVOA

MORGENTHAL
Perficient, Inc.

COCKCROFT
Battery Ventures

HAFF
Red Hat

SHALOM
GigaSpaces

SUSSNA
Ingineering.IT

ROBERTS
BMC

VERNON
VictorOps

WILLIS
Stateless Networks

ROESE
EMC

PADIR
Progress

AMAR
MyPermissions

O'CONNOR
AppZero

BHARGAVA
JumpCloud

DEVINE
IBM

RUSSELL
IBM

MALEKZADEH
Cumulus Networks

McCALLION
Bronze Drum

NEGRIS
Yottamine Analytics

JACKSON
GovCloud Network

KAVIS
Kavis Technology

HARVEY
Chef

KAR
StrongLoop

McFARLANE
LiveOps

IVANOV
Telestax

DUNKLEY
Acision

FABLING
Esri

MATTHIEU
SKYNET.im

HILLIER
CiRBA

JACOBI
Kaazing

FALLOWS
Kaazing

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Testimonials
Great exhibits, great audience, great floor traffic, great conversations with IT leaders and folks in the channel."
TOM LAYDOS
Director, Marketing & Sales Operations at Evolve IP
 
We had a great experience! We look forward to helping the people we met at Cloud Expo build their businesses."
Cari.net TWEET
 
The 2012 Cloud Expo in NY was a great success for the Dell cloud team as we met with many customers, partners, and cloud technologists."
STEPHEN SPECTOR
Senior Product Marketing, Dell Cloud Services
 
Cloud Expo turned out to be an amazing gathering of entrepreneurs."

NISH BURKE
Product Marketing Manager, StorageCraft


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

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Cloud Expo Show Guide
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Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at [email protected].

Lastest Blog Posts
There are numerous applications for big data in the education sector from admissions to monitoring cheating.

The SMB market opportunity is huge. Currently, SMBs represent 44% of the total IT spend worldwide, a figure that Gartner predicts will cross the trillion dollar mark by 2015. That's some serious cash -- yet a market that  traditional storage and virtualization players have practically ignored. Just because these businesses don’t have 10,000 employees, doesn’t mean they don’t have sizable data center needs. In fact, the data centers in these organizations rival what many large enterprises had just a few years ago. That's where we come in. The NIMBOXX data–center–in–a–box is exactly what these businesses are looking for to ease the pain of going virtual using more costly, fragmented, proprietary solutions that have dominated the market until now.

Today we're proud to announce that another innovative company has taken the step toward the software-defined data center, using NIMBOXX. Professional Civil Process (PCP), a ...

So congratulations, somehow you've managed to wangle your way onto one of the many DevOps conferences being held around the world. Why not you might say? DevOps is not only hot it's the approach many enterprises are now exploring as the means to help accelerate the delivery of high quality software. And with 2014 marking the 5th year for DevOps, maybe that's double cause for celebration; you're once again hooked on an new exciting trend (well newish) and its tailor made for your organization, right? Now you're ready to rock and roll; eager to impress your boss, colleagues (and really anyone who cares listen) on how DevOps is the next best thing for IT and the business since sliced bread. And, just like any five year old, you're ready to charm your way into conversations; using funky terms like anti-fragile, anti-patterns, feedback loops, learning from failure, Lean IT, Kanban boards and continuous delivery.
Data centers have matured immensely over the past decade with today’s data centers being greener than ever. Pike Research mentions that the green data center market was worth $17.1 billion in 2012. The green data center economy is expected to grow rapidly throughout this decade. Pike Research estimates that the total market value for green data centers will increase to $45 billion by 2016.

I talk a lot about SDAS (that's Software Defined Application Services) with respect to F5 Synthesis and, well, F5 in general. That's because what F5 Synthesis delivers the ability to easily provision and orchestrate SDAS across a variety of deployment models (on-premise, in the cloud, and now, as a service).

But maybe it's time to answer without a lot of marketing-type language just exactly what SDAS are. After all, it's sometimes confusing just to talk about application services let alone tacking on the modifier "software-defined" to them.

So let's dig in, shall we?

SDAS = Software-Defined + Application Services

First let's tackle application services.

Application services is a less networky way to say "stateful Layer 4-7 services", but they mean the same thing. Application services are software that reside at the upper, stateful layers of the network stack and provide a ...

Let's face it, there's quite a bit of confusion around what constitutes an SDDC, not to mention how you go about building one. NIMBOXX recently created an awesome all-in-one SDDC Cheat Sheet to help you navigate this fast growing infrastructure. Whether you're looking to boost your own knowledge or be the office expert that can educate your colleagues about the benefits of SDDCs, this easy-to-read reference guide is a perfect tool to keep at your fingertips.

Software Defined Application Services (SDAS) are going hybrid. .

Organizations are turning to cloud not just as an option for applications but also for the network and application services that deliver applications to anyone, anywhere at any time. And not just "in" the cloud marketplace, available for immediate provisioning and deployment, but as part of the cloud itself; as a service.

One of the questions we asked of respondents in our survey this summer focused on the preferred deployment model across the breadth of application services. Security, I'm sure unsurprisingly, wound up with a significant number of services which organizations prefer to consume "as a service". Of those security services, the top three were SPAM filtering, DDoS protection and anti-fraud services.

The distinction between "cloud" as in marketplace and...

#DevOps #SDN

We keep saying that, does it mean what you think it means?

Operationalization (which is really hard to say, go ahead - try it a few times) is a concept that crosses the lines between trends and technologies. Both SDN and DevOps share the notion of "operationalization" as a means to achieve the goal of aligning IT with business priorities, like that of accelerating time to market for all important applications.

But what does it really mean to operationalize the network, or app deployments, or really, anything?

Operationalization is a lot like DevOps in that it's more of an approach to how you deploy and manage operations than it is some concrete, tangible thing. It is a verb, it's something you do that has concrete, measurable impacts on the application environment, aka the data center, and the processes that move an application from development and into the han...

The phenomena of Big Data continues to grow as companies of all sizes start to realize the potential ROI that comes from the correct use of massive amounts of data. MIT found that firms who can leverage Big Data can achieve 5-6 percent greater productivity and profitability than their competitors. Knowing the most common mistakes made when handling Big Data will help your organization achieve its goals.
Operationalization (which is really hard to say, go ahead - try it a few times) is a concept that crosses the lines between trends and technologies. Both SDN and DevOps share the notion of "operationalization" as a means to achieve the goal of aligning IT with business priorities, like that of accelerating time to market for all important applications. But what does it really mean to operationalize the network, or app deployments, or really, anything? Operationalization is a lot like DevOps in that it's more of an approach to how you deploy and manage operations than it is some concrete, tangible thing. It is a verb, it's something you do that has concrete, measurable impacts on the application environment, aka the data center, and the processes that move an application from development and into the hands of its intended consumers, whether internal or external.
With the blurring of technology lines, the rise of competitive companies, and a shift in buying models all before us, it would appear we are at the cusp of ushering in the next era in IT—the Third Platform Era. But as with the other transitions, it is not the technology or the vendors that trigger a change in buying patterns. There must be fundamental shifts in buying behavior driven by business objectives. The IT industry at large is in the midst of a massive rewrite of key business applications in response to two technology trends: the proliferation of data (read: Big Data) and the need for additional performance and scale. In many regards, the first begets the second. As data becomes more available—via traditional datacenters, and both public and private cloud environments—applications look to use that data, which means the applications themselves have to go through an evolution to account for the scale and performance required.
This is a follow-up blog that is part of a series of 2015 cloud predictions. The first one, entitled When the Walls Come Down, had the following as the central thesis: In 2015 the perceived costs of cloud migration for existing production apps will drop by more than 50%; it will trigger a massive (and […]

We are getting into the Halloween spirit here at Plexxi—check out this Plexxi pumpkin carved by our talented marketing manager, Khoa Ma! Jack-o-lanterns aside, we know the thought of navigating trends like the Internet of Things and Big Data can be frightening, especially if you are unsure of how to approach them. As these trends […]

The post Plexxi Pulse—Don’t Be Spooked by Big Data appeared first on Plexxi.

It does not take much to understand the benefits of the DevOps culture, processes, and tools. However, implementing DevOps in your organization is not as obvious and usually involves more than simply setting up tools. You have to convince team members, map old processes to new, and maybe even change the structure of organizational reporting and budgeting. Unfortunately, there is no magic formula for implementing DevOps in an organization, but there are some strategies to help.
Today, all the discussion on Big Data centers around “static data” in a data lake (old Data Warehouse) accessed by BI tools or SQL on Hadoop (Hawk, Impala) or Map/Reduce algorithms (MapR) for analysis. This is looking at historical data and finding trends. Some new tools are trying to provide predictive analysis based on past trends. This area deals with mostly the volume and variety aspect of Big Data, but not the velocity or for “data in motion”. The term “Fast Data” is applied to data that is in motion. This component is getting more and more significant as there is a constant streaming of data coming from edge devices such as sensors, smart phones and connected devices. As these devices explode (10 Billion now going towards 50B in a few years, according to market analysis), there will be a data explosion and that is not going to be addressed by current Big Data products and tools. What is needed is capture of this data at ingestion points, efficient storage plus management and d...