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The SDDC Is Here! Now Help Push It Forward!
  Experience IT-as-a-Service at SDDC Expo West. Learn and Contribute in the heart of Silicon Valley Nov 4-6



The Software-Defined Datacenter--the SDDC--sits firmly within the universe of cloud computing. Enterprise IT has become virtualized and re-assembled over the past decade, with software now able to define everything from specific services to entire datacenters.

Among the most dynamic aspects of the cloud computing revolution is the idea of IT-as-a-Service--presented to enterprise IT as an SDDC. Enterprise IT must grapple with legacy technology from the distant past, the recent past, and acquisitions, and eliminate the numerous--and massive--data and application silos that go with it. The SDDC is a breakthrough strategy that enables an integration of legacy with the latest in cloud computing.

The SDDC debate is far from over, so join us at SDDC Expo West Nov 4-6 at the Santa Clara Convention Center in the heart of Silicon Valley to hear the latest developments, strategies, and use cases involving the SDDC.

SDDC Expo West is co-located with Cloud Expo West, and will enable you mingle with your colleagues, contribute to the discussion, and help drive this truly 21st-century feature of enterprise IT forward.

We'll see you in Santa Clara Nov 4-6!


The Top Keynotes, the Best Sessions, a Rock Star Faculty, and the Most Qualified Delegates on ANY SDDC Event!


The software-defined data center provides an agile, reliable and secure foundation for cloud, while also delivering the intelligence and control needed to create sustainable business value.
 
SDDC is a premier conference that connects a wide range of stakeholders to provide a valuable and educational experience for all.




SYS-CON's Cloud Expo drew more than 7,000 attendees at Jacob Javits Center
Benefits of Attending the THREE-Day Technical Program
  LEARN exactly why SDDC is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts how to govern access to compute, storage, and network resources based on corporate IT policies.
  SEE how to control the data center.
  DISCOVER what the core components of the Software-Defined Data Center are.
  FIND OUT how to transform a traditional data center that is less flexible and costly to a cloud computing environment that is secure, virtualized and automated.
  MASTER the three building blocks of the SDDC – network virtualization, storage virtualization and server virtualization.
  LEARN what works, what doesn't, and what's next.


SDDC Breaking News
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are configurable to any form factor or custom configuration. AIC leads the industry with nearly 20 years of experience in mechanical, electronic, system-level engineering as well as a dedication to product innovation and customer support. Headquartered in Taiwan, AIC has offices and operations throughout the United States, Asia and Europe.
SYS-CON Events announced today that Stratogent will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Stratogent is a custom managed services organization based in San Mateo, California. We design, implement, and support mission critical infrastructure 24x7 on premises, in datacenters and in the Cloud. Since 2005, we have acted as an extension of internal IT teams, achieving a customer retention rate of 100%.
Seagate has a strong track record of collaborating with others to develop better cloud solutions. The Seagate Cloud Builder Alliance program, for example, leverages the company’s knowledge of storage and cloud-optimized solutions to give cloud service providers the customized, flexible and scalable server and storage solutions to meet the high levels of service their customers demand. Seagate also is a member of the OpenStack Foundation and Open Compute Project to help define and promote open-source standards for cloud computing.
How does one bridge the gap between traditional enterprise storage infrastructures and the private, hybrid, and public cloud? In his session at 15th Cloud Expo, Dan Pollack, Chief Architect of Storage Operations at AOL Inc., will exam the workload differences and required changes to reuse existing knowledge and components when building and using a cloud infrastructure. He will look into the operational considerations, tool requirements, and behavioral changes required for private cloud storage systems to work well with public cloud storage. He will also present an implementation checklist for building cloud storage systems for both block IO and file IO.
Sanjeev Sharma is the latest author to join DevOps Journal. Sanjeev is a solution architect and DevOps Worldwide lead with Rational Software, an IBM brand and the author of 'DevOps for Dummies.' DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. SYS-CON Media CEO Carmen Gonzalez is founder and publisher of DevOps Journal, and Roger Strukhoff, long-time SYS-CON editor and the conference chair of Cloud Expo is the editor of the world's leading DevOps resource.
When you set off to build an app that will change the world, designing your system architecture to be reliable and scalable is important but the stark reality is that, for your MVP, you probably had a “need for speed” (of development). You didn’t know what all the axes were to scale your application, where your stress points would be, and what weird and wonderful ways your customers would use it down the road. In a world of zero-downtime services, landing the plane to figure it out is not an option. In his session at DevOps Summit, Andrew Miklas, CTO of PagerDuty, will share lessons learned in reliably going from a monolithic application to a microservices architecture: one wing, flap, or aileron at a time.
This year like last year, XebiaLabs polled Fortune 1000 companies in banking, manufacturing, healthcare, government and IT, interviewing DevOps teams and everyone from QA to C-level suites. More than 1,000 people were asked to share their perspectives on software delivery trends. Last year the survey found that application deployments fail up to 30% of the time and that 75% of managers believe their deployment process deserves a failing grade. This year, the survey revealed little change in attitudes. Once development of a feature or fix is complete, about a third of respondents said it still takes their organization between a week (32%) and a month (36%) to go live with their applications.
Companies that until recently had never heard of the Internet of things (IoT) are now excited to find that they’ve been IoT players all along. Businesses involved in home automation, security services, vehicle tracking and health monitoring to name a few have been around for a while. They all provide services that involve devices (now known as “things”) that communicate with each other, with their owners, and sometimes with control centers. Increasingly that channel of communication is via the Internet. Therefore, they all see themselves as IoT service providers now, and rightly so. But they are also specialists in the actual services they provide, and the fact that we have an increasingly popular expression to describe the infrastructure they use does not diminish the need for that expertise. While IoT brings additional challenges and opportunities, it doesn’t remove the need to retain business methods and strategies that remain appropriate for the specialist area, even in a rapidly c...
Machine-to-machine (M2M) technology and the resulting Internet of Things are leading us inexorably toward everything-as-a-service (XaaS). As more things get connected, the range of service opportunities expands. And as those services are presented online, they become available for use, re-use and re-purposing. At first thought, the idea of more connected devices suggests simply that there will be more devices around, and as such, more products for manufacturers to make and sell. That’s true, but as I suggested in an earlier blog, even the manufacturers will realize that there is actually more value in services related to those connected things than in the things themselves.
Consider that the Age of the Cloud has precipitated a new agent concept which is lightweight, deploys quickly, and goes in virtually undetected with zero configuration. These agents are built with a survival mode in mind including a self-healing option for hands-free maintenance. At the time when we were looking for a monitoring solution (2006-2007) APM as we know it today had yet to be defined. There was no Gartner MQ, real-user-monitoring (RUM) was too high level, “agent monitoring” brought concerns of overhead and complexity, instrumenting the application meant to ARM it (i.e. Application Response Measurement), and transaction tagging was a pipe dream. There was no Gartner MQ, real-user-monitoring (RUM) was too high level, “agent monitoring” brought concerns of overhead and complexity, instrumenting the application meant to ARM it (i.e. Application Response Measurement), and transaction tagging was a pipe dream. This created a fierce debate on the risks and rewards of agent vs. a...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the array of services to support and accelerate application development, as well as building applications on Bluemix using Java and node.JS. Learn more about Bluemix at www.bluemix.net.
Enterprise applications are increasing in complexity, with multi-tier and distributed applications being the new standards for dealing with high-volume, high-scale requirements. In many development environments, the ideal scenario is to enable DevOps teams to manage dev/test environments in public clouds, with on-demand, usage based billing model – and to ultimately deploy these complex applications in on-premises clouds. Achieving application portability between heterogeneous cloud environments is critical to achieve the productivity goals of DevOps – yet often requires time-consuming workarounds. This article will present examples of approaches employed today, including newer options for model-driven cloud management platforms with their emphasis on automating application portability and approach to eliminating cloud lock-in.
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal operations and security models cope with compute virtualization and current limitations Which issues can be addressed by deploying security through applications and tying relationships of the apps to hypervisors and the network Holland Barry is the Vice President of Technology at Catbird. He is an expert in networking, security, virtualization and cloud architecture with 20 years of experience in solution architecture and IT roles. He came to Catbird from Dell, where he was a converged infrastruc...
When I took my operating systems fundamentals course in college I was taught that an operating system provides very specific capabilities that provides users with access compute resources for building and running applications. Over time as networking capabilities and bandwidth increased, the notion of a set of modules that interface between the user and the… Read More »
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
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SDDC 2014 West Sponsorship Opportunities
Please Call
201.802.3021
events (at) sys-con.com
SYS-CON's SDDC Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 6th year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.

SDDC 2015 East Sponsorship Opportunities
Please Call
201.802.3021
events (at) sys-con.com
Sponsorship opportunities are now open for SDDC Expo 2015 New York, June 9-11, 2015, at the Javits Center. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.
Cloud Expo New York All-Star Speakers Included...

KAIL
Netflix

GOLDEN
ActiveState

KEMP
Nebula

BEHR
Praxis Flow

LOUNIBOS
SOASTA

CRAWFORD
AVOA

MORGENTHAL
Perficient, Inc.

COCKCROFT
Battery Ventures

HAFF
Red Hat

SHALOM
GigaSpaces

SUSSNA
Ingineering.IT

ROBERTS
BMC

VERNON
VictorOps

WILLIS
Stateless Networks

ROESE
EMC

PADIR
Progress

AMAR
MyPermissions

O'CONNOR
AppZero

BHARGAVA
JumpCloud

DEVINE
IBM

RUSSELL
IBM

MALEKZADEH
Cumulus Networks

McCALLION
Bronze Drum

NEGRIS
Yottamine Analytics

JACKSON
GovCloud Network

KAVIS
Kavis Technology

HARVEY
Chef

KAR
StrongLoop

McFARLANE
LiveOps

IVANOV
Telestax

DUNKLEY
Acision

FABLING
Esri

MATTHIEU
SKYNET.im

HILLIER
CiRBA

JACOBI
Kaazing

FALLOWS
Kaazing

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Testimonials
Great exhibits, great audience, great floor traffic, great conversations with IT leaders and folks in the channel."
TOM LAYDOS
Director, Marketing & Sales Operations at Evolve IP
 
We had a great experience! We look forward to helping the people we met at Cloud Expo build their businesses."
Cari.net TWEET
 
The 2012 Cloud Expo in NY was a great success for the Dell cloud team as we met with many customers, partners, and cloud technologists."
STEPHEN SPECTOR
Senior Product Marketing, Dell Cloud Services
 
Cloud Expo turned out to be an amazing gathering of entrepreneurs."

NISH BURKE
Product Marketing Manager, StorageCraft


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

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Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at [email protected].

Lastest Blog Posts
In a recent post I posted on DevOps.com, I suggested the term DevOps as a Service (DaaS). Personally I am not a fan of the term. Mainly because DevOps is not a ‘Service’. It is an approach to achieve business objectives by adopting a set of capabilities, namely: Continuous Business Planning Collaborative Development Continuous Integration […]
This is a follow-up blog that is part of a series of 2015 cloud predictions. The first one, entitled When the Walls Come Down, had the following as the central thesis: In 2015 the perceived costs of cloud migration for existing production apps will drop by more than 50%; it will trigger a massive (and […]
It's hard to miss the world of opportunities that data collection and analysis have opened up. But how can you avoid having information overload? It takes a lot of will power, in our data obsessed world to say "too much!" However, there are many ways where too much information is destroying productivity, and actually causing bad decision making, not good. But it is hard to avoid the world of opportunities that has been opened in data collection and analysis. So how do you balance the two? The first step is to understand there is a big difference between data collection, and it's utilization. While it seems subtle, the difference is key, and utilization is where many make mistakes.
Go ahead. Name a cloud environment that doesn't include load balancing as the key enabler of elastic scalability. I've got coffee... so it's good, take your time... Exactly. Load balancing - whether implemented as traditional high availability pairs or clustering - provides the means by which applications (and infrastructure, in many cases) scale horizontally. It is load balancing that is at the heart of elastic scalability models, and that provides a means to ensure availability and even improve performance of applications. But simple load balancing alone isn't enough. Too many environments and architectures are wont to toss a simple, network-based solution at the problem and call it a day. But rudimentary load balancing techniques that rely solely on a set of metrics are doomed to fail eventually. That's because a simple number like "connection count" does not provide enough context to make an intelligent load balancing decision. An application instance may currently have only ...
DevOps is no longer considered a fad by those working with the latest development tools. Now, DevOps emphasizes people and processes as much as the cool tools, and there are many different approaches to bringing them together. If you Google search for “DevOps flow,” you will find lots of flow diagrams and methodologies. While each one highlights different priorities and names, they all have the same general themes.
Now while we kidding around about naming this wall the "MacVittie-Roberts wall of DOOM", we weren't kidding about the need for better performance monitoring in production. After all, to definitely say that application performance is faster requires that we've measured performance after some change. You might notice that various forms of "measure" are bold. I could also italicize them, if it makes it would more clearly emphasize that measuring performance is critical to both improving and maintaining it.
Kirk Byers at SDN Central writes frequently on the topic of DevOps as it relates (and applies) to the network and recently introduced a list of seven DevOps principles that are applicable in an article entitled, "DevOps and the Chaos Monkey. " On this list is the notion of reducing variation. This caught my eye because reducing variation is a key goal of Six Sigma and in fact its entire formula is based on measuring the impact of variation in results. The thought is that by measuring deviation from a desired outcome, you can immediately recognize whether changes to a process improve the consistency of the outcome.Quality is achieved by reducing variation, or so the methodology goes.
When Instagram was sold to Facebook in 2012, it employed only 13 people and maintained over 4 billion photos shared by its 80 million registered users. Internally, Instagram was a small business. Externally, it was a web monster. Filling the gap between those two contradictory perspectives is DevOps. Now to be fair, Instagram (like many other web monster properties today) has it easier than most other businesses because it supported only one application. One. That's in stark contrast to large enterprises which are, by most analyst firms, said to manage not one but one hundred and even one thousand applications - at the same time. Our own data indicates an average of 312 applications per customer, many of which are certainly integrated and interacting with one another.
In my first post, I discussed how software and various tools are dramatically changing the Ops department. This post centers on the automation process. When I was younger, you actually had to build a server from scratch, buy power and connectivity in a data center, and manually plug a machine into the network. After wearing the operations hat for a few years, I have learned many operations tasks are mundane, manual, and often have to be done at two in the morning once something has gone wrong. DevOps is predicated on the idea that all elements of technology infrastructure can be controlled through code and automated. With the rise of the cloud it can all be done in real-time via a web service. Infrastructure automation + virtualization solves the problem of having to be physically present in a data center to provision hardware and make network changes. Also, by automating the mundane tasks you can remove unnecessary personnel. The benefits of using cloud services is costs scale linea...
The Internet of Things is only going to make that even more challenging as businesses turn to new business models and services fueled by a converging digital-physical world. Applications, whether focused on licensing, provisioning, managing or storing data for these "things" will increase the already significant burden on IT as a whole. The inability to scale from an operational perspective is really what software-defined architectures are attempting to solve by operationalizing the network to shift the burden of provisioning and management from people to technology.
Certainly, enterprises feel the pressure to transition their networks to next generation architectures like SDN to brace the coming storm that is an app economy. Service providers could provide valuable advice to them on how to do that, if they could yell loud enough over the thunderous roar of millions of devices being activated and apps being downloaded that continues to put pressure on them to scale out their networks. And scale out they must if they are going to continue to keep up with all those apps (they're the ones that deliver a goodly percentage of the traffic from those mobile apps enterprises keep building) and simultaneously increase their revenues.

You have probably realized we are having a Big Data kind of week here at the Plexxi blog. And for good reason. The amount of development and change in this big bucket of applications we conveniently label “Big Data”, is astonishing. Walking around at Hadoopworld in New York last week, I initially felt somewhat lost […]

The post Network Engineers, Pay Attention to Big Data appeared first on Plexxi.

DevOps is a discontinuous innovation in the way organizations develop and deliver software. And as with any new discontinuous innovation, the implication is that creative destruction will follow. Companies that hold on to legacy business and technology models, without pursuing the ever-growing number of digital market opportunities, will wither in the coming decades, supplanted by those companies which have adopted new ways of thinking and operating.

#HTTP #HTTP2.0 Why that version number is so very important ....

It's no surprise that HTTP is the new TCP. Inarguably, more applications are delivered via HTTP than any other. That's including mobile apps, by the way, which are more often than not using HTTP to talk to REST-based APIs on the app side.

But what we don't often say is that HTTP 1.x is the new TCP. That distinction is important (some might say imperative) as HTTP 2.0 moves toward becoming the official, ratified standard.

You see, backwards compatibility is not something that's part and parcel of HTTP 2.0 any more than it was for IPv6. Like its IP cousin, HTTP 2.0 is designed to move the web forward toward a faster, more secure application world.

But in doing so, it made some choices that make it incompatible with previous versions of HTTP.

Now, that means you can't just move to...

#DevOps #SDN And more importantly, what can I do with it? 

So within the realm of software-defined (everything) and DevOps one can find lengthy (and often in depth) discussions on the relevance and indeed importance of programmability to both. In the case of SDN, programmability is specifically subdivided into two areas: control plane and data path.

That's because its core premise relies on - no requires, actually - the decoupling of the two paths.

So you use the control plane to centralize the "state" of the network. What that really means is that some entity external to the data plane (or data path) is responsible for authoritatively managing (and controller) the configuration of the services that reside in the data plane. That happens eith...